Our Process
Inetium’s Online Marketing Assessment surfaces information that builds a consensus on your marketing mission, brand positioning, creative strategy, and online marketplace opportunity. The assessment deliverable is a roadmap that drives all initiatives by aligning online efforts with your strategic business goals.
Overview
Initial management team meeting to discuss strategic business goals. Organize a group of key stakeholders that represent organizational interests to brainstorm.
- Structure thoughts
- Identify key pains and opportunities
- Generate energy for defining issues, refining goals, and creating solutions
Engage an external audience in informal research
- Identify audience understanding of your differentiators and relevancy
Deliverables
- Fully documented supporting information uncovered during the management team meeting, brainstorming session(s) and external audience research
- Clearly defined issues and opportunities
- A matrix of prioritized online marketing requirements and audience expectations
Roadmap
The Online Marketing Assessment builds rationale for the proposed roadmap. The roadmap outlines the overall online marketing strategy in terms of goals, budget, proposed tactics, and perceived business value. The roadmap provides direction on the following strategies:
- Creative and brand direction
- Web design, development, application integration
- Hosting
- Search engine optimization (SEO)
- E-mail marketing
- E-commerce, Intranets, and Extranets
Solutions
Inetium's Web Strategy practice delivers the following solutions:
Why Inetium
Inetium is an award-winning Gold Certified Microsoft Partner, achieving the highest level of technical competency in CRM, Information Worker, Infrastructure, and Custom Application Development solutions. Using the depth of talent and experience in each of Inetium's core practices, Inetium is able to deliver unparalleled solutions.
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Online Marketing Assessment
Build consensus on your marketing mission, brand positioning, creative strategy, and online marketplace opportunity. The assessment deliverable is a roadmap that drives all initiatives by aligning online efforts with your strategic business goals. |
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Experienced Consultants
Inetium consultants are exceptionally talented, customer-service-focused technology professionals with a passion for solving business problems. Inetium retains its consultants by providing an atmosphere that encourages professional development, supports teamwork, and values the hospitality that its consultants provide customers |
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Industry Experience
Inetium’s Web Strategies practice has helped customers across a diverse set of industries to create online marketing solutions that align uniquely with their brand, their marketing strategy, and their customer. |
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